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What are Objectives?

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Objectives are a way to break a strategy down into a set of achievable targets for purposes such as performance management.


  1. A goal or identifiable and meaningful step on the path to a goal.
  2. Targets that are used to manage employee performance.
  3. A set of steps that are required to achieve a goal.
  4. The type of position that a job applicant is seeking.


  1. A student has a goal to get an high mark in Calculus. They establish an objective to correctly solve a set of practice questions.
  2. A bank has a goal to reduce credit risk. They adopt an objective to improve client risk reviews by obtaining more data from credit agencies.
  3. A restaurant has a goal to be overbooked every night. They establish an objective to hire a skilled chef who has the ability to impress customers and reviewers.
Related Information


This is the complete list of articles we have written about goals.
Big Goals
Business Goals
Concrete Goals
Service Goals
Daily Goals
Efficiency Goals
Employee Goals
Future Goals
IT Goals
Leadership Goals
Learning Goals
Long Term Goals
Management Goals
Measurable Goals
Outcome Goals
Performance Goals
Personal Goals
Process Goals
Productivity Goals
Professional Goals
Quality Goals
Stretch Goals
Types of Objectives
Work Goals
Workplace Goals
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