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4 Examples of a User Persona

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A user persona is a fictional user profile that is used to develop a user experience that is valuable to end-users. Ideally, they are based on interactions with real users and inquiries into their needs, perceptions, preferences and behavior. The following are illustrative examples of user personas for an ecommerce site.

Customer Needs

Personas that capture different types of customer needs.

Consumer Behavior

Outlining different types of customer motivations and consumer behavior.

User Experiences

Personas designed to outline how different users experience the same environment differently.


Personas of business end-users.


User persona are developed for the purpose of design. They should not be confused with customer or buyer personas that are used to tailor marketing and sales efforts.
Overview: User Persona
A fictional user profile that is used to develop a user experience that is valuable to end-users.
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User Experience

This is the complete list of articles we have written about user experience.
Calm Technology
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Color Theory
Context Of Use
Customer Design
Design Principles
Desire Path
Emergent Design
Emotional Design
Ephemera Design
Feature Fatigue
Human Factors
Industrial Design
Media Design
Modeless Design
Naive Design
Product Design
Satisfaction Metrics
Sensory Design
Target User
Task Analysis
User Analysis
User Engagement
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