Customer NeedsPersonas that capture different types of customer needs.
Consumer BehaviorOutlining different types of customer motivations and consumer behavior.
User ExperiencesPersonas designed to outline how different users experience the same environment differently.
BusinessPersonas of business end-users.
NotesUser persona are developed for the purpose of design. They should not be confused with customer or buyer personas that are used to tailor marketing and sales efforts.
|Overview: User Persona|
|Definition||A fictional user profile that is used to develop a user experience that is valuable to end-users.|