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A user persona is a fictional user profile that is used to develop a user experience that is valuable to end-users. Ideally, they are based on interactions with real users and inquiries into their needs, perceptions, preferences and behavior. The following are illustrative examples of user personas for an ecommerce site.
Personas that capture different types of customer needs.Consumer BehaviorOutlining different types of customer motivations and consumer behavior.
User ExperiencesPersonas designed to outline how different users experience the same environment differently.BusinessPersonas of business end-users.NotesUser persona are developed for the purpose of design. They should not be confused with customer or buyer personas that are used to tailor marketing and sales efforts.|
Type | | Definition | | Related Concepts | |
User Experience
This is the complete list of articles we have written about user experience.
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A list of ux design techniques.
Common principles of user experience design.
A definition of user experience with examples.
The definition of user needs with examples.
The definition of discoverability with examples.
The common types of design failure.
The characteristics of color perception.
The definition of dark pattern with examples.
An overview of input is error.
An overview of customer experience with examples.
The common types of product experience.
A definition of customer focus with examples.
A definition of tacit needs with examples.
A definition of experience economy with examples.
A definition of critical to quality with examples.
The definition of perceived value with examples.
The definition of experience good with examples.
The common ways to improve customer service.
Detailed examples of customer service improvement plans.
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