|
| |
A user persona is a fictional user profile that is used to develop a user experience that is valuable to end-users. Ideally, they are based on interactions with real users and inquiries into their needs, perceptions, preferences and behavior. The following are illustrative examples of user personas for an ecommerce site.
Personas that capture different types of customer needs.Consumer BehaviorOutlining different types of customer motivations and consumer behavior.
User ExperiencesPersonas designed to outline how different users experience the same environment differently.BusinessPersonas of business end-users.NotesUser persona are developed for the purpose of design. They should not be confused with customer or buyer personas that are used to tailor marketing and sales efforts.|
| Type | | | Definition | A fictional user profile that is used to develop a user experience that is valuable to end-users. | | Related Concepts | |
User Experience
This is the complete list of articles we have written about user experience.
If you enjoyed this page, please consider bookmarking Simplicable.
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.
View credits & copyrights or citation information for this page.
|
