|Overview: Brand Quality|
A reputation for quality that a brand achieves with customers.
A factor in building brand equity.
What is Brand Quality?
John Spacey, updated on May 02, 2017
Brand quality is the perception of quality that a brand achieves with its customers. Quality is often defined as the meeting the expectations of customers. For example, a customer may expect a discount hotel chain to have clean, comfortable rooms. Although such hotels may earn few stars, they can still be perceived as high quality due to the customer's expectations relative to price.
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