Overview: Brand Quality | ||
Function | ||
Definition | A reputation for quality that a brand achieves with customers. | |
Value | A factor in building brand equity. | |
Related Techniques |
What is Brand Quality? John Spacey, updated on
Brand quality is the perception of quality that a brand achieves with its customers. Quality is often defined as the meeting the expectations of customers. For example, a customer may expect a discount hotel chain to have clean, comfortable rooms. Although such hotels may earn few stars, they can still be perceived as high quality due to the customer's expectations relative to price.
BrandingThis is the complete list of articles we have written about branding.If you enjoyed this page, please consider bookmarking Simplicable.
BrandingA list of steps for building a brand.Bliss Point
An overview of bliss point, a marketing principle.
Brand Recognition vs Brand Awareness
The difference between brand recognition and awareness explained.
Branding GuideAn overview of 20+ common branding techniques.No-brand BrandAn overview of a common branding strategy.Brand Diffusion
A definition of brand diffusion with an example.
Brand LoyaltyA definition of brand loyalty with examples.Lifestyle Brand
A definition of lifestyle brand with examples.
Visual Branding
Common types of visual branding.
Brand ImplementationCommon types of brand implementation.MarketingA list of key marketing strategies.Marketing MetricsA list of common ways to measure marketing results.Pricing StrategyAn overview of common pricing strategies.
Product Positioning
A definition of product positioning with examples.
Brand Storytelling
Common types of brand storytelling.
Cross-Selling
The common types of cross-selling.
Marketing Campaign
The common types of marketing campaign.
Marketing Automation
The common types of marketing automation.
Target Marketing
The common types of target marketing.
TrendingThe most popular articles on Simplicable in the past day.
New ArticlesRecent posts or updates on Simplicable. Site Map
© 2010-2024 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited. View credits & copyrights or citation information for this page. |