1. Finances
A review of the financial state of the lead. For example, a company that is heavily in debt and known to delay payments to suppliers may be disqualified.2. Budget
The likelihood that the customer has a budget for a deal.3. Authority
The position of the lead in their organization and their ability to make a purchase using authority or influence.4. Needs
Does the lead need something that you can offer?5. Timeframe
How urgent is the customer's need? Are they likely to make a purchase in a timely manner?| Overview: Lead Qualification | ||
Type | ||
Definition | The practice of reviewing sales leads to identify and prioritize those leads most likely to result in a sale. | |
Related Concepts | ||
