Sales Related Guides
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Lead qualification is the practice of improving the quality of sales leads in order to focus sales resources on those leads most likely to result in a sale. The lead qualification process may consider several factors:
1. FinancesA review of the financial state of the lead. For example, a company that is heavily in debt and known to delay payments to suppliers may be disqualified.2. BudgetThe likelihood that the customer has a budget for a deal.3. AuthorityThe position of the lead in their organization and their ability to make a purchase using authority or influence.4. NeedsDoes the lead need something that you can offer?
5. TimeframeHow urgent is the customer's need? Are they likely to make a purchase in a timely manner?|
| Type | Sales | | Definition | The practice of reviewing sales leads to identify and prioritize those leads most likely to result in a sale. | | Related Concepts | Lead vs Opportunity |
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