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5 Types of Lead Qualification

 , updated on January 06, 2017
Lead qualification is the practice of improving the quality of sales leads in order to focus sales resources on those leads most likely to result in a sale. The lead qualification process may consider several factors:

1. Finances

A review of the financial state of the lead. For example, a company that is heavily in debt and known to delay payments to suppliers may be disqualified.

2. Budget

The likelihood that the customer has a budget for a deal.

3. Authority

The position of the lead in their organization and their ability to make a purchase using authority or influence.

4. Needs

Does the lead need something that you can offer?

5. Timeframe

How urgent is the customer's need? Are they likely to make a purchase in a timely manner?
Overview: Lead Qualification
Type
Definition
The practice of reviewing sales leads to identify and prioritize those leads most likely to result in a sale.
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