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A sales pipeline is a type of sales process that begins with contacts and ends with closing deals and managing customer relationships. The process is often depicted as a funnel that narrows as the number of accounts at each level reduces successively. The following are common stages of a sales pipeline:
LeadA lead is a contact who is viewed as a potential customer. The process of generating leads typically involves research and lead acquisition processes such as advertising. It is often a marketing or sales operations activity.Lead Qualification Lead qualification is a process of filtering out leads based on factors such as finances, budget, authority, needs and timeline.
OpportunityAn opportunity is a qualified lead who is engaged in conversation with your salespeople. Needs Analysis Needs analysis is a meeting with opportunities to discover their needs and present what you have to offer. Proposal And Quote A formal proposal for a deal along with an initial quote.Sales Negotiation Negotiation to get to the real price and terms.CloseAgreement on a deal and receipt of a purchase order.
Win Loss Analysis A process of learning from each close or lost deal.Customer Relationship ManagementThe ongoing process of managing the relationship with the customer such as delivery, customer service, billing and cross-selling. In many cases, each account is assigned a sales representative who is responsible for the customer lifetime value for a portfolio of accounts.
Sales
This is the complete list of articles we have written about sales.
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An overview of sales with examples.
A list of common customer motivations.
How to detect the difference between customer objections and excuses.
A definition of needs identification with examples.
The common types of sales prospecting.
A list of sales closing techniques.
The common types of perceived risk.
The definition of objection handling.
The common types of sales channel.
An overview of fear of missing out.
An overview of curiosity drive.
An overview of conservation of effort.
The common types of needs analysis.
The common types of product involvement.
The common types of social status.
A definition of impulse buying with examples.
The definition of status seeking with examples.
The definition of customer behavior with examples.
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