42 Examples of Quality Principles

John Spacey, July 03, 2023

A quality principle is a foundational statement that is used to define quality for an organization or standard. These are typically very short statements that capture the value of products and services to customers. Another way to look at this is that a quality statement captures the difference between a low and high quality offering. The following are common examples.

Put customers first	Industry leadership
Transparency	Continuous learning and development
Respect for the individual	Professionalism
Meeting commitments	Listening to customers
Move the line – set higher standards than the competition	Personal attention
Prevention over correction	Zero defects
Quality by design	Waste elimination
Build for durability	Do good
Be financially responsible	Operate ethically
Take ownership	Do your research
Attention to detail	Service to the customer
Do the right thing	Say it, do it
Own outcomes	Advocate for the customer
Service mindset	Master the fundamentals
Substance over flash	Pursuit of style, culture and aesthetics
Good work takes time	Get it right
Be rigorous	Treat customers the way you’d like to be treated
Improve often	Speed matters
Evidence-based decisions	People first
Safety first	Build relationships
Solve problems with design	Scale quality with processes

Some of the principles above can be viewed as opposites. This is due to the fit for purpose nature of quality whereby what is high quality to one product may be low quality to another.

42 Examples of Quality Principles

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