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6 Examples of a Search Good

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A search good is a product or service that is easy to evaluate before you buy. This is typically contrasted with an experience good or credence good that is difficult to judge in terms of quality, functions, features or price before a purchase. The following are illustrative examples of a search good.


Consumer electronics such as a tablet computer. It is common for media to be filled with reviews, opinions and information about the functions, features, quality and usability of popular devices.


Detailed professional reviews of automobiles are produced in significant quantity. It is also possible to find official evaluations such as consumer reports and crash test data.


Restaurants were long considered an experience good that is difficult to evaluate in advance. However, reputation systems that allow users to review restaurant experiences has made it possible to research restaurants in advance of a visit.


Movies reviews and trailers allow the quality of a film to be estimated in advance.


Game reviews, trailers and trial versions that allow a game to be experienced before purchasing.


Information tools such as an app that allows you to view a digital twin of furniture in your home to see if it fits.
Overview: Search Good
A product or service that is easy to evaluate before you buy.
Related Concepts


This is the complete list of articles we have written about goods.
Brown Goods
Business Goods
Capital Goods
Club Goods
Common Goods
Common Resources
Complementary Goods
Consumer Discretionary
Consumer Durables
Consumer Goods
Consumer Products
Consumer Staples
Digital Goods
Durable Goods
Economic Goods
Experience Goods
Fashion Goods
Final Goods
Finished Goods
Goods & Services
Inferior Good
Information Good
Intangible Goods
Intermediate Goods
Knowledge Product
Luxury Goods
Market Goods
Merit Good
Natural Resources
Necessity Goods
Perfect Substitute
Public Goods
Search Good
Social Goods
Soft Goods
Sporting Goods
Substitute Good
Superior Goods
Unsought Goods
Veblen Goods
Virtual Goods
White Goods
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The common types of goods.

Unsought Product

An overview of unsought products.


The definition of commodity with examples.

Durable Products

The definition of durable product with examples.


A few examples of what is meant by FMCG.

Experience Goods

The definition of experience good with examples.

Digital Goods

The definition of digital goods with examples.

Examples of Superior Goods

The definition of superior goods with examples.

Economic Bad

Common examples of an economic bad.

Customer Experience

An overview of customer experience with examples.

Product Experience

The common types of product experience.

Customer Focus

A definition of customer focus with examples.

Tacit Needs

A definition of tacit needs with examples.

Experience Economy

A definition of experience economy with examples.

Critical To Quality

A definition of critical to quality with examples.

Perceived Value

The definition of perceived value with examples.

Customer Service Improvement

The common ways to improve customer service.

Customer Service Improvement Plan

Detailed examples of customer service improvement plans.
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