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Quality equals quantity is the practice of measuring qualitative factors such as aesthetics by how well something sells. This practice is associated with businesses that operate at scale based solely on numbers. The following are hypothetical examples.
TasteA fast food chain develops dozens of new menu items each month in each operating region. Each menu item is deployed on a trial basis a one or two restaurants. Those that sell well are launched to the entire region. In some cases, a top seller might be launched globally.The product development team might guess at quality factors such as taste and aesthetics. However, the decision to launch at scale is driven solely by sales results.
User InterfacesA marketing team develops six different menus for their website and determines which is most appealing with A/B testing on the live site. The menu that gets the most clicks is deemed to be the winner.|
Type | | Definition | The practice of making quality decisions based on sales volumes or a similar measure of commercial volume. | Risks | Risks missing the big picture. For example, a menu item that doesn't taste good might attract sales anyway due to factors such as its name or marketing photos. However, it may damage the brand and repeat sales if it doesn't actually satisfy customers. | Related Concepts | |
Quality
This is the complete list of articles we have written about quality.
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A list of quality types.
The subtle difference between quality and value.
The common types of quality metrics.
The primary types of service quality.
The common types of experience quality.
A definition of critical to customer with examples.
An overview of design life with examples.
The common types of planned obsolescence.
The definition of quality objectives with examples.
A definition of credence quality.
A list of key marketing strategies.
An overview of 20+ common branding techniques.
A list of common ways to measure marketing results.
An overview of common pricing strategies.
A definition of product positioning with examples.
Common types of brand storytelling.
The common types of cross-selling.
The common types of marketing campaign.
The common types of marketing automation.
The common types of target marketing.
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