A-Z Popular Blog Encyclopedia Search »
Product Development
Related Guides

5 Examples of Feature Creep

 , updated on
Feature creep is the addition of excessive features to a product or service such that new features make the product less valuable to customers. In some cases it occurs simply because teams are expected to come up with ideas for improving the sales of a product. When too many ideas flow into a product design, the overall design may become bloated and nonsensical. The following are illustrative examples.


A car navigation system includes features that few drivers use. The features are included in menus such that they are complex with small touch areas that are difficult to use while driving.


A software company feels compelled to keep up with technology trends. They implement a cloud service architecture for software that makes more sense as a locally installed executable. Customers see the new platform as a headache for compliance and information security as it moves sensitive data around.


The interior design for a condominium project includes features from multiple stakeholders with different ideas. The resulting units have an odd mix of features that lack a cohesive theme or purpose.

Business Functions

A product team at a telecom company launch their own marketing website. They add self service features that begin to compete with the company's customer portal. Customers start to complain that they need to log on to multiple sites to manage their services.


An organic shampoo goes wild with its formulation by adding every essential oil and healthy sounding ingredient the product development team can imagine. The resulting product has 42 ingredients when 7 might have sufficed. They start to receive customer reports that the product is irritating to the skin. The quality assurance team has great difficulty determining what combination of ingredients might be causing the problem.
Overview: Feature Creep
The addition of excessive features to a product or service such that new features make the product less valuable to customers.
Related Concepts

Product Development

This is the complete list of articles we have written about product development.
Brand Development
Competitor Analysis
Critical To Customer
Customer Analysis
Customer Needs
Design Considerations
Design Principles
Design To Value
Early Adopters
Feasibility Study
Figure Of Merit
Latent Need
Market Fit
Market Research
Moment Of Truth
Naive Design
Packaging Design
Product Analysis
Product Culture
Product Design
Product Functions
Product Marketing
Product Metrics
Product Planning
Product SWOT
Proof Of Concept
Sensory Analysis
Social Features
Target Market
Time To Market
More ...
If you enjoyed this page, please consider bookmarking Simplicable.