Qualitative is a term for information that results from human observation and analysis. The term quantitative denotes information that can be directly measured with numbers.
Qualitative ExampleA movie review is a good example of qualitative information. A review may discuss aesthetics, emotions, structure, culture, technique and character development. These are all concepts that are difficult to put into a number. The review may also include a numerical rating of the movie. Although this is a number, it is still considered qualitative because it results from human judgement.
Quantitative ExampleQuantitative information includes things like dollar amounts and physical measurements. The quantitative information about a movie includes its budget, running time and release date.
Information that results from human observation and analysis.
Information that is directly measured as a number.
This is the complete list of articles we have written about business metrics.
If you enjoyed this page, please consider bookmarking Simplicable.
An reasonably comprehensive list of metrics.
A list of common ways to measure marketing results.
A list of commonly used IT metrics.
How to measure innovation including early stage, late stage and overall program metrics.
The difference between a metric and a measurement.
A definition of best in class with examples.
The common types of data-driven business.
A definition of cycle time with examples.
How to calculate labor productivity with examples.
A definition of cost effectiveness with example calculations.
Simplicable is a modern encyclopedia that has been updated daily since 2010.
A list of interesting business theories.
A definition of knowledge work with examples.
A list of social processes, absurdities and strategies related to office politics.
A guide to product development.
The differences between types of knowledge.
An overview of the trough of sorrow.
A list of common business models.
A list of key marketing strategies.
A few sources of competitive advantage for businesses.
TrendingThe most popular articles on Simplicable in the past day.
Recent posts or updates on Simplicable.
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.
View credits & copyrights or citation information for this page.