Qualitative is a term for information that results from human observation and analysis. The term quantitative denotes information that can be directly measured with numbers.
Qualitative ExampleA movie review is a good example of qualitative information. A review may discuss aesthetics, emotions, structure, culture, technique and character development. These are all concepts that are difficult to put into a number. The review may also include a numerical rating of the movie. Although this is a number, it is still considered qualitative because it results from human judgement.
Quantitative ExampleQuantitative information includes things like dollar amounts and physical measurements. The quantitative information about a movie includes its budget, running time and release date.
|Qualitative Definition||Information that results from human observation and analysis.|
|Quantitative Definition||Information that is directly measured as a number.|
|Related Concepts||Business MetricsHuman Factors|
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