A-Z Popular New Service Search »
Customer Experience
 
Related Guides
Advertising
Branding
Competition
Metrics
Customer Experience
Customer Expectations
Customer Feedback
Customer Focus
top   »  marketing   »  customer experience   »  customer perceptions   »  customer perceptions definition

What are Customer Perceptions?

 , updated on
Customer perceptions are the realities of how customers think and feel about firms, brands, products and services. Such realities may differ from the strategic intent of a firm. For example, a firm may update a product to improve its quality but customers may perceive the new offering as lower quality.

Measuring Perceptions

It is common for firms to engage customers to understand perceptions in areas such as brand image, reputation, promotion, product quality, product features, service and prices. Such perceptions may be quantified using techniques such as surveys in order to evaluate the performance of marketing and operations strategies.
Overview: Customer Perceptions
Type
Customer Experience
Definition
The realities of how customers view firms, brands, products and services.
Related Concepts
Quantification
Examples of Customer Perceptions
Customer Expectations
Brand Image
Brand Awareness
Next: Examples of Customer Perceptions

Customer Experience

This is the complete list of articles we have written about customer experience.
Amenities
Bliss Point
Brand Awareness
Choice Architecture
Critical To Customer
Brand Legacy
Customer Advocacy
Brand Loyalty
Customer Interactions
Branding
Customer Issues
Customer Journey
Cost Of Poor Quality
Customer Motivation
Customer Perceptions
Curiosity Drive
Customer Success
Customer Wants
Customer Convenience
Customer Expectations
Design To The Edges
End-User
Customer Is Always Right
Engagement Data
Experience Age
Experience Economy
Journey Map
Experience Goods
Lifetime Value
Feature Fatigue
Customer Marketing
High Touch
Lead Users
Customer Preferences
Customer Relationships
Customer Satisfaction
Moment Of Truth
Customer Service
Nudge Theory
Service Principles
Peak Experiences
Customer Value
Premiumisation
Quality
Service Experience
Service Quality
Experience Quality
Unboxing
Experience Sampling
Usability
User Intent
Fit For Purpose
Internal Branding
Perceived Value
Pricing
Product Design
Product Differentiation
Showrooms
Types Of Quality
More ...
If you enjoyed this page, please consider bookmarking Simplicable.
 
Cite »

Customer Experience

An overview of customer experience with examples.

Satisfaction Metrics

Why satisfaction metrics work so well.

Customer Expectations

A definition of customer expectations with a few examples.

Customer Satisfaction

An overview of customer satisfaction with examples.

Customer Perceptions

An overview of customer perceptions with examples.

Internal Branding

The common types of internal branding.

Experience Sampling

A definition of experience sampling with examples.

Customer Needs

A list of common types of customer needs with examples.

Service Quality

The primary types of service quality.

End-User

A definition of end-user with examples.

Experience Economy

A definition of experience economy with examples.

Marketing

A list of key marketing strategies.

Branding Guide

An overview of 20+ common branding techniques.

Marketing Metrics

A list of common ways to measure marketing results.

Pricing Strategy

An overview of common pricing strategies.

Product Positioning

A definition of product positioning with examples.

Brand Storytelling

Common types of brand storytelling.

Cross-Selling

The common types of cross-selling.

Marketing Campaign

The common types of marketing campaign.

Marketing Automation

The common types of marketing automation.

Target Marketing

The common types of target marketing.

Trending

The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map
Education
Governance
Government
History
Humans
Industries
Influencing
Information
Information Technology
Infrastructure
Life
Management
Marketing
Materials
Motivation
Nature
Organizational Culture
Philosophy
Problem Solving
Productivity
Quality
Risk
Sales
Science
More ...
© 2010-2024 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.

View credits & copyrights or citation information for this page.

Home About     Privacy Policy     Cookies Terms of Use     Contact Us Search


Cookies help us deliver our services. You have choices regarding these cookies. Please visit our privacy policy, cookie policy and consent tool to learn more.


Copyright 2002-2024 Simplicable. All rights reserved. This material may not be published, broadcast, rewritten, redistributed or translated. Report violations here.