Customer perceptions are the realities of how customers think and feel about firms, brands, products and services. Such realities may differ from the strategic intent of a firm. For example, a firm may update a product to improve its quality but customers may perceive the new offering as lower quality.
Measuring PerceptionsIt is common for firms to engage customers to understand perceptions in areas such as brand image, reputation, promotion, product quality, product features, service and prices. Such perceptions may be quantified using techniques such as surveys in order to evaluate the performance of marketing and operations strategies.
This is the complete list of articles we have written about customer experience.
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An overview of customer experience with examples.
Why satisfaction metrics work so well.
A definition of customer expectations with a few examples.
An overview of a common marketing practice.
An overview of customer perceptions with examples.
The common types of internal branding.
A definition of experience sampling with examples.
A list of common types of customer needs with examples.
The primary types of service quality.
A definition of end-user with examples.
A definition of experience economy with examples.
A list of key marketing strategies.
An overview of 20+ common branding techniques.
A list of common ways to measure marketing results.
An overview of common pricing strategies.
A definition of product positioning with examples.
Common types of brand storytelling.
The common types of cross-selling.
The common types of marketing campaign.
The common types of marketing automation.
The common types of target marketing.
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