Leads & Opportunities
Lists of potential customers.Customer
Customer details such as name and address.Transactions
Records of commercial transactions such as customer purchases.Interactions
Records of interactions with customers and other stakeholders such as investors, employees and the media. For example, records of visits to your website.Social Media
Data regarding your target markets or reputation that is collected from social media sources.Product
A product catalog that captures the specifications of your products.Employee
Employee data such as skill inventories, salary and performance management data.Knowledge
Information created by employees and partners that is stored as documents and media.Communications
Communications such as business emails and records of customer inquiries.Process
Information that pertains to business processes such as manufacturing products, fulfilling orders and supporting customers.Supply Chain
Supply chain data such as tracking your inventory in storage and transport.Partner
Partner information such as data that is used to monitor the performance of suppliers.Risk
Data that is used to identify, analyze and manage risk such as a database of historical construction projects that is used to estimate construction project risk.Market
Market data such as information about prices offered by competitors.Industry
Industry data such as market size and market share data for a product category.| Overview: Business Data | ||
Type | ||
Definition | Data that is captured and stored by a business as a digital asset that may support strategy, decision making and operations. | |
Related Concepts | ||
