Business data is information that is captured and stored by a business as a digital asset that may support strategy, decision making and day-to-day operations. The following are common examples of business data.
Leads & OpportunitiesLists of potential customers.Customer details such as name and address.
TransactionsRecords of commercial transactions such as customer purchases.
InteractionsRecords of interactions with customers and other stakeholders such as investors, employees and the media. For example, records of visits to your website.
Social MediaData regarding your target markets or reputation that is collected from social media sources.
ProductA product catalog that captures the specifications of your products.
EmployeeEmployee data such as skill inventories, salary and performance management data.Information created by employees and partners that is stored as documents and media.
Communications such as business emails and records of customer inquiries.
ProcessInformation that pertains to business processes such as manufacturing products, fulfilling orders and supporting customers.
Supply ChainSupply chain data such as tracking your inventory in storage and transport.
PartnerPartner information such as data that is used to monitor the performance of suppliers.
Data that is used to identify, analyze and manage risk such as a database of historical construction projects that is used to estimate construction project risk.
MarketMarket data such as information about prices offered by competitors.
IndustryIndustry data such as market size and market share data for a product category.
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