Data Technology Guides
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A product catalog is an authoritative source of product data for an organization. It may include a product name, description, specifications and relationships to other products such as members of a product line.
PurposeIt is common for organizations to use product information in multiple places such as marketing materials, sales orders, bills, customer service systems and ecommerce sites. Many organizations have experienced data quality issues with product information whereby products names and descriptions don't match from one place to the next. A product catalog is meant to be the single source of truth for product data.
Glossary CatalogsThe term product catalog is also commonly used for glossy printed catalogs that are distributed to customers. The two terms are distinct but do have a relationship as printed catalogs are typically produced using a product catalog database. For example, data such as a product code is typically printed in a catalog.|
| Type | Data | | Definition (1) | A single authoritative source of product data for an organization. | | Definition (2) | A glossy printed book filled with product details that is distributed to customers. | | Value | Prevents inconsistencies between marketing materials, sales orders, billing information, customer service systems and ecommerce sites. | | Related Concepts | Single Source of TruthProduct DevelopmentData ManagementMarketing |
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