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What is a Trend?

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A trend is the direction in which something is moving. Trends can often be used to estimate the near-future with some degree of accuracy. Trends in technology, industries, markets, customer tastes, culture, regulations, society and demographics have a business impact. They are commonly used to drive product development, marketing and strategic investment.

Example

It is a common practice in the fashion industry to develop new lines each season based on trends in design, fabrics, colors, garments and accessories.
Overview: Trend
Type
Strategic Driver
Definition
The direction of something that can be used to estimate or predict the near future.
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