A-Z Popular Blog Sales Search »
Related Guides
Related Topics
Closing Techniques

Sales Goals

3 Examples of a Buyer Persona

 , updated on
A buyer persona is a fictional profile for an individual who makes purchasing decisions. Where customer personas are commonly used to model consumers for marketing purposes, a buyer persona is most often used for B2B sales to model the needs and motivations of business customers. The following are illustrative examples of a buyer persona.

End User

A relatively simple purchasing scenario where the buyer is the person who will use the product or service. For example, an architect who will purchase and use architectural design software.

Business Unit

A interior decorator who specializes in creative office spaces develops a buyer persona for the manager of a business unit.

Purchasing Manager

A software sales team sells a software platform that is reasonably expensive to large and mid-sized firms. It is common for these firms to have purchasing managers who review and negotiate each purchase. The sales team develops the following buyer persona for a purchasing manager.
Overview: Buyer Persona
A fictional profile for an individual who makes purchasing decisions.
Related Concepts
Next: Customer Personas


This is the complete list of articles we have written about sales.
Account Management
Ambiguity Effect
Bargaining Power
Bias For Action
Bliss Point
Business Relationships
Buyer Persona
Call To Action
Choice Architecture
Churn Rate
Closing Techniques
Complex Sales
Concept Selling
Conversion Rate
Curiosity Drive
Customer Lifetime Value
Customer Motivation
Customer Needs Analysis
Customer Persona
Customer Profitability
Customer Relationships
Customer Retention
Customer Satisfaction
Customer Service
Deal Desk
Decoy Effect
Default Effect
Fear Of Missing Out
Figure Of Merit
Final Offer
Hard Selling
Ideal Customer Profile
Lead Generation
Lead Qualification
Low Ball
Marketing Channels
Message Framing
Needs Identification
Negotiation Process
Nudge Theory
Objection Handling
Personal Selling
Pricing Strategy
Product Differentiation
Product Knowledge
Promotion Strategy
Sales Activities
Sales Analysis
Sales Channels
Sales Data
Sales Development
Sales Efficiency
Sales Force Automation
Sales Goals
Sales Management
Sales Metrics
Sales Model
Sales Objectives
Sales Pipeline
Sales Planning
Sales Process
Sales Quotas
Sales Risk
Sales Skills
Sales Strategy
Scarcity Marketing
Soft Selling
Solution Selling
Trade Fairs
Willingness To Pay
If you enjoyed this page, please consider bookmarking Simplicable.


An overview of sales with examples.


A list of common negotiation strategies.

Negotiation Tactics

A list of common negotiation tactics.

Business To Business Marketing

An overview of business-to-business marketing with examples.

Customer Value

The definition of customer value with examples.

Final Offer

The definition of final offer with examples.

Solution Selling

A guide to solution selling.

Foot In The Door

The definition of foot in the door with examples.

Customer Relationships

A guide to customer relationships.

Sales Strategy

A list of sales strategies.


A definition of upselling with examples.

Lead Generation

The common types of lead generation.

Sales Objectives

The common types of sales objective.

Sales Risk

A list of common sales risks.

Sales Model

The common types of sales model.

Sales Analysis

An overview of sales analysis with examples.

Go-To-Market Strategy

An overview of go-to-market strategy with examples.

Sales Quota

An overview of sales quotas.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map