Business UnitA interior decorator who specializes in creative office spaces develops a buyer persona for the manager of a business unit.
Purchasing ManagerA software sales team sells a software platform that is reasonably expensive to large and mid-sized firms. It is common for these firms to have purchasing managers who review and negotiate each purchase. The sales team develops the following buyer persona for a purchasing manager.
|Overview: Buyer Persona|
A fictional profile for an individual who makes purchasing decisions.