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What is Corporate Narcissism?

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Corporate narcissism is a corporate culture that exhibits excessive pride and self-obsession that results in destructive behaviors and strategies. Pride and comradeship are widely considered positive elements of a corporate culture. Corporate narcissism occurs when pride becomes hubris resulting in widespread neglect of risk, arrogance towards customers and ignorance of industry trends driven by corporate self-obsession. Corporate narcissism is most common amongst large firms, particularly those with a high market share or monopoly position. It is also common in firms with a prestigious public image and government organizations that lack oversight. The following are hypothetical examples of corporate narcissism.


A consulting company employees a consultant who has received unusually poor reviews from the last five customers she has faced. She starts a new project, only to be dismissed within a week resulting in the loss of a major contract. Upon returning to her manager, she is congratulated for doing a good job in dealing with a difficult and backwards customer.


An investment fund is run by aggressive traders who are rock stars within the firm. They find themselves in a position in which the fund has both performed badly and has a current position that is stacked with risk. Failure is not an option at this firm so the traders are allowed to pile on more risk in an attempt to recover losses before the next report to investors.

Industry Trends

A large firm sees industry trends towards sustainability and corporate social responsibility as nonsense. Their executive team have a overly confident old-school mindset that soon sees them in conflict with investors, communities, customers and regulators.
Overview: Corporate Narcissism
A corporate culture that exhibits excessive pride and self-obsession.
Related Concepts

Organizational Culture

This is the complete list of articles we have written about organizational culture.
Adaptive Performance
Bias For Action
Business Strategy
Catfish Management
Change Fatigue
Change Management
Corporate Governance
Corporate Identity
Corporate Image
Corporate Memory
Corporate Narcissism
Creativity Of Constraints
Culture Fit
Culture Of Fear
Curiosity Drive
Decision Making
Digital Maturity
Disability Etiquette
Employee Behavior
Employee Dissatisfaction
Employee Expectations
Ethical Climate
Expert Culture
Failing Upwards
Failure Is Not An Option
Genchi Genbutsu
Goal Setting
Heliotropic Effect
Human Error
Human Factors
Humble Leadership
Hygiene Factors
Internal Branding
Internal Environment
Intrinsic Motivation
Knowledge Loss
Knowledge Management
Leadership Style
Lessons Learned
Malicious Compliance
Management By Absence
Management By Walking Around
Market Culture
Matrix Management
Negative Culture
Negative Selection
Nudge Theory
Office Politics
Organizational Capital
Organizational Complexity
Organizational Culture
Organizational Resilience
Organizational Structure
Organizing Principle
Performance Management
Petty Authority
Political Correctness
Professional Conduct
Quality Of Life
Red Tape
Resistance To Change
Satellite Office
Self-Organizing Team
Shadow Of The Leader
Strong Culture
Team Culture
Tolerance For Disagreement
Trained Incapacity
Unspoken Rule
Work Culture
Work Environment
Work Ethic
Work-Life Balance
Working Conditions
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