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What is Feature Fatigue?

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Feature fatigue is a tendency for consumers to shy away from products that appear to be feature-rich. It is a modern phenomena that has occurred due to the explosion in the number of features packed into products and services.
Customers increasingly prioritize products that are well designed, easy to use and stable over products that tout a large number of features. Customers are bombarded with new features in the products and services they use on a regular basis. As such, it is more difficult to impress with buzzwords and cutting edge features. There are several reasons that customers avoid feature-rich products:

Quality

In many cases, products that have thousands of features have rushed them out the door. As a result, customers are beginning to associate a long list of features with poor design, bugs and instability.

Usability

If you don't use a feature, it tends to get in the way in a user interface. In some cases, features do something by default and customers struggle to find a way to turn it off.

Purchase Decisions

Customers may be unfamiliar with cutting-edge features and tend to shy away from things they don't understand when making purchase decisions.

Privacy & Security

Features that integrate with cloud services may be viewed as a privacy and security risk. A toaster integrated with the cloud may be able to update its own firmware but people may prefer the security of knowing it's not spying on them.

Stability

People may prefer stability to the constant updates often associated with feature-rich products and services.
Overview: Feature Fatigue
Type
Definition (1)
A tendency for customers to tire of feature-rich products and services.
Definition (2)
The tendency for customers to associate feature-rich products with low quality, instability and difficult to use interfaces.
Definition (3)
A shift in consumer tastes towards products and services that offer a minimal feature set.
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