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21 Examples of Small Business Management

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Small business management is the process of directing and controlling the resources of a small business. This is much like managing a larger firm except that a single person may manage diverse areas from marketing to accounting. Small businesses may also move much faster than a larger firm as decision making is quick and relatively free of the office politics and red tape found in large firms. The following are common examples of small business management.


Developing goals and plans to achieve goals. For example, a concert venue that develops a strategy to host more cultural events by working with local organizations.

Metrics & Benchmarks

Developing metrics and benchmarks that can be used to measure and improve in a repeated process. For example, a bicycle rental shop that measures its cost per bicycle per day and improves this by sourcing more reliable bikes and improving maintenance practices.

Market Research

Developing an understanding of markets, customer needs and the competition. For example, an organic cosmetics firm that monitors the prices of a close competitor.


Management of promotion, distribution and pricing. For example, a manager of a construction firm who regularly promotes the company's services using local and digital advertising.

Product Development

Developing new products and services such as a restaurant that experiments with new menu items.

Sales Management

Management of sales processes such as a manager of an IT consulting firm who carefully crafts incentives for sales teams and partners designed to generate revenue growth.

Customer Service

Managing customer service levels and relationships with customers.


Developing and managing partnerships. For example, a restaurant that develops sales partnerships with local wedding planners.


Procurement of goods and services such as a dental clinic that procures supplies from several medical supply companies.

Financial Management

Management of financing, accounting, tax, accounts payable, accounts receivable, collections and other financial processes.

Stakeholder Communications

Managing relationships with stakeholders such as investors and the communities in which you operate. For example, a small business owner who gives a quarterly update presentation to investors in the company.

Contract Management

Managing contracts with investors, creditors, partners, suppliers, employees and customers such as a restaurant manager who pushes landlords to perform maintenance on properties as required under rental contracts.

Human Resources

Processes such as hiring, onboarding, goal setting and performance management such as a restaurant manager who performs semi-annual performance reviews with all staff.

Team Culture

Leading a team to establish a set of norms, habits and expectations that lead to a productive and enjoyable work environment.


The process of complying with laws, regulations, standards and good practices. For example, a construction manager who regularly procures licenses, permits and permissions.

Information Technology

Implementation and operation of technology to improve productivity and efficiency such as a design company that tests out new productivity tools for graphic designers.

Risk Management

Identifying risks to the business and taking steps to avoid, mitigate, transfer or accept each risk. For example, a small business that invests in employee disability insurance to transfer certain liability risks.

Issue Management

The process of identifying and resolving issues such as a restaurant manager who is regularly resolving issues in areas such as employee performance, turnover, quality failures and customer satisfaction.

Quality Assurance

The process of continually improving quality. This can apply to product quality or the customer experience. For example, a restaurant manager who develops new procedures when service or food quality fails so that the issue never reoccurs.


Management of day-to-day repeated processes such as a hotel manager who observes service interactions to provide coaching and step in when a customer appears to be dissatisfied.

Business Development

The process of growing a business in new directions such as a farm manager who develops a business plan to launch a line of consumer food products.
Overview: Small Business Management
The process of directing and controlling the resources of a small business.
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Business Advantages
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Bricks And Clicks
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Business Name
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Business Plans
Business Risk
Business Scale
Business Strategy
Call To Action
Closing Techniques
Craft Production
Competitive Advantage
Customer Experience
Family Business
Home Business
Customer Motivation
Local Marketing
Direct Marketing
Market Research
Personal Selling
Target Market
Trough Of Sorrow
Night Economy
Product Development
Risk Treatment
Two Sided Markets
Types Of Brand
Types Of Business
User Experience
Value Added Reseller
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