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An intermediary is an individual or organization that adds value in an interaction, transaction or information exchange between parties. The following are illustrative examples.Business IntermediaryA business intermediary plays some role in a business transaction. For example, a trading house that imports goods into Singapore on behalf of a German manufacturer.
BrokerA broker represents the interests of a party in a commercial transaction. For example, a real estate broker that represents the seller of a property.AgentLike a broker, an agent represents the interests of a party. The term agent is applied to an individual professional and broker is applied to an organization that represents the interests of parties. For example, a literary agent who represents the interests of a writer.
MiddlemanMiddleman is a term for business intermediaries who sit in the value chain between the producer and consumer. For example, a vegetable wholesaler who buys vegetables from farms and sells them to restaurants and retailers.Supply ChainSupply chain intermediaries are any firm that are involved in physically delivering goods to the consumer. For example, a freight forward company that handles the logistics of delivering solar panels from Vietnam to Canada.
Marketing IntermediaryA marketing intermediary is any firm that is involved with marketing a good including distribution, sales and promotion. For example, a car dealership that closes sales on behalf of a car manufacturer.Channel Intermediary Channel intermediary is another term for marketing intermediaries that are involved in distribution. For example, a farmers cooperative that sells agricultural goods to wholesalers on behalf of hundreds of farms.
MarketsMarkets that provide a venue for buying and selling. Go-BetweenAn informal term for anyone who facilitates a process for a fee. For example, a mediator who helps to negotiate a solution to a dispute.Internet IntermediaryAn internet intermediary is any firm that helps people to use the internet including connectivity, search, social media and publishing platforms such as a video sharing site or blogging tool.
PlatformsPlatforms are digital environments that allow firms to develop and distribute systems, applications and media. For example, a platform that allows firms to develop and deliver mobile apps. |
| Type | | | Definition | An individual or organization that adds value in an interaction, transaction or information exchange between parties. | | Related Concepts | |
Business Models
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