21 Examples of Consumer To Consumer

John Spacey, May 03, 2018

Consumer to consumer is the creation of value by consumers for consumers. The following are illustrative examples.

Auctions

The sale of assets, secondhand goods and collectables with a process of bidding.

Housework

The value that family members create in the home by doing domestic work, repairs and caring for children.

Access Economy

Providing access to assets for a rental free. For example, renting out your vacation house when you aren't using it.

Consumer Information

Providing consumer information such as a fashion blog that reviews fashion products.

Crowdfunding

Consumers funding the projects of consumers.

Labor

Performing labor for a fee. For example, a neighborhood teenager who offers to cut your lawn.

Traditional Economy

Most traditional economies are based on consumer to consumer interactions. For example, a barn raising whereby everyone in a town helps a neighbor build a barn.

Events

Events such as a concert organized by a band and promoted directly to their fans.

Maintenance

People helping each other fix things such as a repair cafe.

Freelancing

Some freelancing work can be considered consumer-to-consumer such as a freelance carpenter who does work for homeowners.

Bartering

Exchanges of assets, goods and services without money. For example, trading a motorcycle for a boat.

Favors

Favors between friends. For example, caring for a neighbor's dog when they are on vacation.

Co-creation

Some co-creation can be considered consumer-to-consumer. For example, gamers who co-create a game mod out of enthusiasm for a game.

Garden Sharing

Exchanging access to land for gardening. For example, allowing a neighbor to grow things on land you're not using.

Social Dining

Food events where everyone contributes to the food and preparation process.

Tours

Locals who are willing to show you around. In some cases, this is non-commercial and organized by volunteers.

Asset Exchange

Exchanging access to assets such as vacation homes without money changing hands.

Asset Sharing

Sharing things such as a carpool that shares a commute to save on energy costs and asset depreciation.

Cooperative

A retailer or ecommerce site that is owned by its customers.

Swapping

A system of swapping goods such as books.

Borrowing Center

A service for borrowing donated goods such as books, toys or tools.

Notes

In some cases, a business facilitates the consumer-to-consumer economy. For example, ecommerce markets and payment systems are often an important element of the consumer-to-consumer economy that are typically provided by a business.

Overview: Consumer To Consumer
Type	Business Models
Definition	The creation of value by consumers for consumers.
Related Concepts	Business Models » Value » Traditional Economy » Repair Cafe » Bartering » Mod »