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Consumer to consumer is the creation of value by consumers for consumers. The following are illustrative examples.AuctionsThe sale of assets, secondhand goods and collectables with a process of bidding.
HouseworkThe value that family members create in the home by doing domestic work, repairs and caring for children.Access EconomyProviding access to assets for a rental free. For example, renting out your vacation house when you aren't using it.Consumer InformationProviding consumer information such as a fashion blog that reviews fashion products.
CrowdfundingConsumers funding the projects of consumers.LaborPerforming labor for a fee. For example, a neighborhood teenager who offers to cut your lawn.Most traditional economies are based on consumer to consumer interactions. For example, a barn raising whereby everyone in a town helps a neighbor build a barn.
EventsEvents such as a concert organized by a band and promoted directly to their fans.MaintenancePeople helping each other fix things such as a repair cafe.FreelancingSome freelancing work can be considered consumer-to-consumer such as a freelance carpenter who does work for homeowners.Exchanges of assets, goods and services without money. For example, trading a motorcycle for a boat.
FavorsFavors between friends. For example, caring for a neighbor's dog when they are on vacation.Co-creationSome co-creation can be considered consumer-to-consumer. For example, gamers who co-create a game mod out of enthusiasm for a game.Garden SharingExchanging access to land for gardening. For example, allowing a neighbor to grow things on land you're not using.
Social DiningFood events where everyone contributes to the food and preparation process.ToursLocals who are willing to show you around. In some cases, this is non-commercial and organized by volunteers.Asset ExchangeExchanging access to assets such as vacation homes without money changing hands.Asset SharingSharing things such as a carpool that shares a commute to save on energy costs and asset depreciation.
CooperativeA retailer or ecommerce site that is owned by its customers.SwappingA system of swapping goods such as books.Borrowing CenterA service for borrowing donated goods such as books, toys or tools.NotesIn some cases, a business facilitates the consumer-to-consumer economy. For example, ecommerce markets and payment systems are often an important element of the consumer-to-consumer economy that are typically provided by a business.|
Type | | Definition | The creation of value by consumers for consumers. | Related Concepts | |
Business Models
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