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An agent is a professional or organization that is authorized to act on behalf of someone, known as the principle, in a transaction. In many cases, an agent is a negotiation specialist who manages asset sales or purchases for the principle. However, other types of agents represent principles in a variety of situations that require specialized skills. For example, a press agent manages publicity and relationships with the media.
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Type | | Definition | A person who acts on behalf of another in a transaction. | Value | Specialized skills such as sales and negotiation may add value to a transaction. | Related Concepts | |
Business Models
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