A person who acts on behalf of another in a transaction.
Specialized skills such as sales and negotiation may add value to a transaction.
What is an Agent?
John Spacey, updated on July 16, 2023
An agent is a professional or organization that is authorized to act on behalf of someone, known as the principle, in a transaction. In many cases, an agent is a negotiation specialist who manages asset sales or purchases for the principle. However, other types of agents represent principles in a variety of situations that require specialized skills. For example, a press agent manages publicity and relationships with the media.
Business ModelsThis is the complete list of articles we have written about business models.
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A list of common product metrics.
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