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top   »  economics   »  business economics   »  category killer

What is a Category Killer?

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A category killer is a product, service or business with a strong competitive advantage that results in a concentration of market power with one firm. In other words, it's a business that's so strong that it essentially kills off the competition. In some cases, this leads to a monopoly position in a market.
Overview: Category Killer
Type
Economics
Definition
A product or service that dominates a market.
Value
In many cases, you can charge a high price for a category killer and still command a large share of the market. In other words, they are tend to generate significant revenues at a high margin.
Related Techniques
Competitive Advantage

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