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What is a Category Killer?

 , updated on July 12, 2023
A category killer is a product, service or business with a strong competitive advantage that results in a concentration of market power with one firm. In other words, it's a business that's so strong that it essentially kills off the competition. In some cases, this leads to a monopoly position in a market.
Overview: Category Killer
Type
Definition
A product or service that dominates a market.
Value
In many cases, you can charge a high price for a category killer and still command a large share of the market. In other words, they are tend to generate significant revenues at a high margin.
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