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Undifferentiated marketing is a brand, product, service or marketing campaign that targets everyone. It is often compared to differentiated marketing that creates different offers for different target markets. The following are illustrative examples of undifferentiated marketing.
A product designed for everyone such as a classic salad dressing that isn't intended for a particular particular demographic or customer need.A single pricing structure for products that doesn't consider the willingness to pay of different customer segments. For example, a cloud storage service that charges the same rates to businesses and individuals.
PlaceA single distribution strategy. For example, a restaurant chain that develops locations close to population centers without regard to the demographics of the area.A single customer experience that doesn't address different sets of customer needs and preferences. For example, a budget hotel chain with standard clean rooms with no differentiated features for families, people with pets or other customers with special needs.
Promotional messages such as advertising designed to have general appeal. For example, a movie trailer that is funny and intriguing that hasn't been designed for a particular target audience.|
| Type | | | Definition | A brand, product, service or marketing campaign that targets everyone. | | Related Concepts | |
Marketing
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