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Business-to-business is a type of business model that involves marketing products and services to businesses and other organizations. Products commonly purchased by businesses include parts, materials, machines, equipment, software, vehicles, furnishings, office supplies and food.
In some cases, a consumer product is sold to a value added reseller who adds something to the product before selling it to the end customer. For example, a bicycle manufacturer may sell to a bicycle rental service that adds value to the product by offering convenient locations, short term rentals, maintenance and support.Business services are goods that offer intangible value such as processes, outcomes, experiences, knowledge and results to an organization. For example, software may be sold as a service that includes management, operation and support.
Outsourcing is a business service that conducts elements of a firm's business on their behalf. For example, a manufacturer may outsource customer service to an external partner.ConsultingConsulting is a business-to-business service that provides advice and work products for a fee.
Professional ServicesProfessional services such as the services of an accountant or lawyer are similar to consulting but imply a greater level of responsibility.Consumer Products & ServicesIt is increasingly common for businesses to purchase products and services that are designed for consumer use. Such products may be specially marketed to businesses or repacked as a business version. For example, business class flights are essentially an upgraded business version of a consumer service.|
| Type | | | Definition | A business model that involves marketing products and services to organizations. | | Also Known As | B2B | | Related Concepts | |
Business Models
This is the complete list of articles we have written about business models.
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A list of common business models.
Detailed examples of how to map out the cost structure of a business.
A definition of revenue structure with detailed examples.
Common types of recurring revenue.
Common examples of business services.
The definition of business services with examples.
Common examples of consumer services.
Examples of business-to-business markets.
The definition of creative services with examples.
An overview of sales with examples.
The definition of buyer persona with detailed examples.
A list of common negotiation strategies.
A list of common negotiation tactics.
An overview of business-to-business marketing with examples.
The definition of customer value with examples.
The definition of final offer with examples.
A guide to solution selling.
The definition of foot in the door with examples.
A guide to customer relationships.
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