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What is Business-to-Business?

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Business-to-business is a type of business model that involves marketing products and services to businesses and other organizations.

Business Products

Products commonly purchased by businesses include parts, materials, machines, equipment, software, vehicles, furnishings, office supplies and food.

Value Added Resellers

In some cases, a consumer product is sold to a value added reseller who adds something to the product before selling it to the end customer. For example, a bicycle manufacturer may sell to a bicycle rental service that adds value to the product by offering convenient locations, short term rentals, maintenance and support.

Business Services

Business services are goods that offer intangible value such as processes, outcomes, experiences, knowledge and results to an organization. For example, software may be sold as a service that includes management, operation and support.

Outsourcing

Outsourcing is a business service that conducts elements of a firm's business on their behalf. For example, a manufacturer may outsource customer service to an external partner.

Consulting

Consulting is a business-to-business service that provides advice and work products for a fee.

Professional Services

Professional services such as the services of an accountant or lawyer are similar to consulting but imply a greater level of responsibility.

Consumer Products & Services

It is increasingly common for businesses to purchase products and services that are designed for consumer use. Such products may be specially marketed to businesses or repacked as a business version. For example, business class flights are essentially an upgraded business version of a consumer service.
Overview: Business-to-Business Definition
Type
Definition
A business model that involves marketing products and services to organizations.
Also Known As
B2B
Related Concepts

Business Models

This is the complete list of articles we have written about business models.
Added Value
Aftermarket
Agent
Arbitrage
Auctioneering
Barter
Augmented Product
Bespoke
Bricks And Clicks
Business Markets
Business Products
Business Services
C2B
Club Goods
Coercive Monopoly
Collective Business
Concession
Complement Good
Consumer Business
Consumer Goods
Collectives
Consumer Services
Cottage Industry
Creative Services
Digital Business
C-to-C
Digital Services
Convenience Good
Ebusiness
FMCG
Gig Economy
Middleman Cutting
Global Business
Designer Label
Haute Couture
Digital Goods
Intermediary
Long Tail
Fast Fashion
Market Maker
Financial
Middleman
Niche
One Stop Shop
Productization
Recommerce
Retail
Managed Services
Services
Used Goods
Markets
White Label
Micropayments
Microtransactions
Modular Products
Original Equipment Manufacturer
Product-as-a-Service
Razor And Blades
Store Within A Store
Two Sided Market
Utility Computing
VAR
More ...
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Business Models

A list of common business models.

Cost Structure

Detailed examples of how to map out the cost structure of a business.

Revenue Structure

A definition of revenue structure with detailed examples.

Recurring Revenue

Common types of recurring revenue.

Business Services

Common examples of business services.

Business Services Definition

The definition of business services with examples.

Consumer Services

Common examples of consumer services.

Business To Business

Examples of business-to-business markets.

Creative Services

The definition of creative services with examples.

Sales

An overview of sales with examples.

Buyer Persona

An overview of buyer personas with detailed examples.

Negotiation

A list of common negotiation strategies.

Negotiation Tactics

A list of common negotiation tactics.

Business To Business Marketing

An overview of business-to-business marketing with examples.

Customer Value

The definition of customer value with examples.

Final Offer

The definition of final offer with examples.

Solution Selling

A guide to solution selling.

Foot In The Door

The definition of foot in the door with examples.

Customer Relationships

A guide to customer relationships.
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