A-Z Popular New Branding Search »
Branding
 
Marketing Guides

5 Examples of Brand Aversion

 , updated on
Brand aversion is when a customer actively avoids a particular brand. This is essentially the opposite of brand loyalty. The following are illustrative examples.

Experiences

A single poor experience such as an out of the box failure may cause a customer to actively avoid a brand for life.

Product Preferences

A customer who is health-conscious may avoid a food brand they perceive as having unhealthy ingredients.

Values

A customer may associate a brand with corporate practices that don't align with the customer's values.

Word of Mouth

Customers commonly avoid brands when they have heard something bad about it from friends or media sources.

Brand Image

In some cases, a customer is brand adverse simply due to their perceptions of brand image. For example, a customer who prefers low-key fashions may avoid a brand they perceive as status-seeking.
Overview: Brand Aversion
Type
Definition
When a customer actively avoids a particular brand.
Related Concepts

Branding

This is the complete list of articles we have written about branding.
Brand Architecture
Brand Attributes
Brand Authenticity
Brand Awareness
Brand Development
Brand Diffusion
Brand Equity
Brand Experience
Brand Extension
Brand Family
Brand Guidelines
Brand Identity
Brand Loyalty
Brand Management
Brand Metrics
Brand Objectives
Brand Perception
Brand Positioning
Brand Recognition
Brand Status
Brand Strategy
Brand Voice
Image
Moment Of Truth
Product Line
Rebranding
Top Of Mind
Types Of Brand
Umbrella Brand
Visual Marketing
More ...
If you enjoyed this page, please consider bookmarking Simplicable.
 

Branding

A list of steps for building a brand.

Bliss Point

An overview of bliss point, a marketing principle.

Brand Recognition vs Brand Awareness

The difference between brand recognition and awareness explained.

Branding Guide

An overview of 20+ common branding techniques.

No-brand Brand

An overview of a common branding strategy.

Brand Diffusion

A definition of brand diffusion with an example.

Brand Loyalty

A definition of brand loyalty with examples.

Lifestyle Brand

A definition of lifestyle brand with examples.

Visual Branding

Common types of visual branding.

Brand Implementation

Common types of brand implementation.

Customer Experience

An overview of customer experience with examples.

Satisfaction Metrics

Why satisfaction metrics work so well.

Customer Expectations

A definition of customer expectations with a few examples.

Customer Satisfaction

An overview of customer satisfaction with examples.

Customer Perceptions

An overview of customer perceptions with examples.

Internal Branding

The common types of internal branding.

Experience Sampling

A definition of experience sampling with examples.

Customer Needs

A list of common types of customer needs with examples.

Service Quality

The primary types of service quality.

End-User

A definition of end-user with examples.

Experience Economy

A definition of experience economy with examples.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map