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Product vs Feature

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A product is an item, information source, tool, environment or service that has enough value in the opinion of customers that they might buy it.
A feature is a characteristic or function of a product that gives it more value.

The Difference

A product is sellable. That doesn't mean that it is necessarily sold, only that it has enough value to command a price.
A feature adds value but isn't something that customers would buy on its own. A feature may be added to a product to make it more valuable. Alternatively, a feature may be offered separately to build your reputation or to promote products or brands.


Image editing software provides a popular tool that can tell you the color code of any pixel in a photo. Most customers wouldn't be willing to pay for the feature on its own but view it as a benefit of the product.
Product vs Feature
Something a firm produces or delivers that customers are willing to purchase.
A function, characteristic, service or tool that customers may value but aren't willing to purchase on its own.

Product Development

This is the complete list of articles we have written about product development.
Brand Development
Competitor Analysis
Critical To Customer
Customer Analysis
Customer Needs
Design Considerations
Design Principles
Design To Value
Early Adopters
Feasibility Study
Figure Of Merit
Latent Need
Market Fit
Market Research
Moment Of Truth
Naive Design
Packaging Design
Product Analysis
Product Culture
Product Design
Product Functions
Product Marketing
Product Metrics
Product Planning
Product SWOT
Proof Of Concept
Sensory Analysis
Social Features
Target Market
Time To Market
More ...
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A checklist for developing a product strategy.

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An overview of product differentiation.

Product vs Service

The business difference between products and services.

Moment Of Truth

A definition of moment of truth with a few examples.

Product Value

A definition of product value with examples.


A definition of productization with examples.

Target Costing

A definition of target costing with examples.

Market Fit

A definition of market fit with examples.

Service Development

The steps to develop and launch a new service.

Market Research

A systematic investigation of market conditions including customers and the competition.

Competitive Intelligence

An overview of competitive intelligence.

Market Analysis vs Market Research

The difference between market analysis vs market research.

Total Addressable Market

An overview of total addressable market with an example.

Market Penetration vs Market Share

The difference between market penetration and market share.

Target Market

A list of common types of target market.

Lead User

A definition of lead user with examples.

Competitor Analysis

A definition of competitor analysis with examples.
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