RegionsThe geographical reach of your sales efforts. closing the sale. Some sales efforts may require careful relationship building that take years to close. Other sales efforts may only consider customers with strong potential to buy immediately. This has tradeoffs as your pool of customers shrinks if you're restricted to those who have immediate needs.
AttributesAttributes that make it more likely to close the sale. For example, a firm that currently buys from a weak competitor that you know to have poor customer satisfaction.
BudgetThe financials of the customer and the likelihood they will have budget for your product.sales channels. For example, customers that can be engaged at industry events or through referrals without cold calling.
Buying ProcessThe processes, influencers and stakeholders involved in the customer purchase decision. For example, some sales teams may have a history of success selling to business units but not to IT departments. As such, they may avoid firms that strictly buy all technology through the IT department.
ExampleThe following is an illustrative ideal customer profile for risk management software.
NotesAn ideal customer profile is typically used for personal selling, particularly for B2B sales.
|Overview: Ideal Customer Profile|
A definition of the customers you are targeting with a sales effort.