A-Z Popular Blog Sales Search »
Sales
 Advertisements
Related Guides
Sales
top   »  marketing   »  sales   »  sales development   »  lead vs opportunity

Lead vs Opportunity

 , updated on January 03, 2017
A lead is a contact that an organization considers a potential customer. An opportunity is a qualified lead who is currently engaged with salespeople. In other words, an opportunity is a deal in the works and a lead is a potential customer.
Overview: Lead vs Opportunity
TypeSales
Lead DefinitionA contact that an organization is pursuing as a potential customer.
Opportunity DefinitionA potential customer who is actively engaged by sales representatives.
Related ConceptsLead Qualification

Sales

This is the complete list of articles we have written about sales.
Account Management
Ambiguity Effect
Anchoring
Bargaining Power
Bias For Action
Bliss Point
Bogey
Business Relationships
Buyer Persona
Call To Action
Choice Architecture
Churn Rate
Closing Techniques
Complex Sales
Concept Selling
Cross-Selling
Curiosity Drive
Customer Lifetime Value
Customer Motivation
Customer Needs Analysis
Customer Persona
Customer Profitability
Customer Relationships
Customer Retention
Customer Satisfaction
Customer Service
Deal Desk
Decoy Effect
Default Effect
Excuses
Fear Of Missing Out
Figure Of Merit
Final Offer
Hard Selling
Ideal Customer Profile
Influencing
Lead Generation
Lead Qualification
Low Ball
Marketing Channels
Message Framing
Needs Identification
Negotiation Process
Nudge Theory
Objection Handling
Opportunity
Personal Selling
Post-Sales
Presales
Pricing Strategy
Product Differentiation
Product Knowledge
Promotion Strategy
Prospecting
Puffery
Retargeting
S&OP
Sales
Sales Activities
Sales Analysis
Sales Channels
Sales Data
Sales Development
Sales Efficiency
Sales Goals
Sales Management
Sales Metrics
Sales Model
Sales Objectives
Sales Pipeline
Sales Planning
Sales Process
Sales Risk
Sales Skills
Sales Strategy
Scarcity Marketing
Soft Selling
Solution Selling
Trade Fairs
Upselling
Willingness To Pay
If you enjoyed this page, please consider bookmarking Simplicable.
 
Cite »

Sales

An overview of sales with examples.

Customer Motivation

A list of common customer motivations.

Objections vs Excuses

How to detect the difference between customer objections and excuses.

Needs Identification

A definition of needs identification with examples.

Prospecting

The common types of sales prospecting.

Closing Techniques

A list of sales closing techniques.

Perceived Risk

The common types of perceived risk.

Objection Handling

The definition of objection handling.

Sales Channels

The common types of sales channel.

Marketing

A list of key marketing strategies.

Branding Guide

An overview of 20+ common branding techniques.

Marketing Metrics

A list of common ways to measure marketing results.

Pricing Strategy

An overview of common pricing strategies.

Product Positioning

A definition of product positioning with examples.

Brand Storytelling

Common types of brand storytelling.

Cross-Selling

The common types of cross-selling.

Marketing Campaign

The common types of marketing campaign.

Marketing Automation

The common types of marketing automation.

Target Marketing

The common types of target marketing.

Trending

The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map
Engineering
Governance
Government
Humans
Industries
Influencing
Information
Information Technology
Infrastructure
Life
Management
Manufacturing
Marketing
Materials
Metrics
Motivation
Nature
Organizational Culture
Philosophy
Primary Stakeholder
Problem Solving
Productivity
Quality
Risk
More ...
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.

View credits & copyrights or citation information for this page.

Home About     Privacy Policy     Cookies Terms of Use     Contact Us Search


Cookies help us deliver our services. You have choices regarding these cookies. Please visit our privacy policy, cookie policy and consent tool to learn more.


Copyright 2002-2023 Simplicable. All rights reserved. This material may not be published, broadcast, rewritten, redistributed or translated. Report violations here.