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top   »  marketing   »  sales   »  sales development   »  lead vs opportunity

Lead vs Opportunity

 , updated on July 10, 2023
A lead is a contact that an organization considers a potential customer. An opportunity is a qualified lead who is currently engaged with salespeople. In other words, an opportunity is a deal in the works and a lead is a potential customer.
Overview: Lead vs Opportunity
Type
Sales
Lead Definition
A contact that an organization is pursuing as a potential customer.
Opportunity Definition
A potential customer who is actively engaged by sales representatives.
Related Concepts
Lead Qualification
Next: Sales Pipeline

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