|
| |
Upselling is the practice of encouraging a customer to buy options, add-ons or more expensive versions of products. The following are common examples.Premium VersionsOffering premium versions of products such as flower arrangements that are sold at several levels of quality.
OptionsOptional features such as a catalog of options for a car.CustomizationAllowing a customer to customize the design or look of a product such as color.ServicesServices such as support or professional services. For example, software may be sold with consulting services. This allows the vendor to establish a close relationship with the customer that may lead to extensive future business.RiskRisk related products such as an extended warranted or insurance.
FinancingOffers to finance a purchase with a credit product.Complementary ItemsCross-selling items that complement the product. For example, offering wifi access plans with mobile devices.Popular ItemsOffering popular items that aren't necessarily complementary to the product. For example, an ecommerce site may suggest a best selling book as an add-on for a purchase of strawberry jam.
Priority ItemsIn many cases, upselling is focused on selling items that are a strategic priority for the seller. For example, a store credit card may be difficult to upsell but may be the priority as it allows a firm to establish a long term relationship with the customer.
Sales
This is the complete list of articles we have written about sales.
If you enjoyed this page, please consider bookmarking Simplicable.
An overview of sales with examples.
A list of common customer motivations.
How to detect the difference between customer objections and excuses.
A definition of needs identification with examples.
The common types of sales prospecting.
A list of sales closing techniques.
The common types of perceived risk.
The definition of objection handling.
The common types of sales channel.
A list of things that marketers do.
An overview of 20+ common branding techniques.
A list of common ways to measure marketing results.
An overview of common pricing strategies.
A definition of product positioning with examples.
Common types of brand storytelling.
The common types of cross-selling.
The common types of marketing campaign.
The common types of marketing automation.
The common types of target marketing.
TrendingThe most popular articles on Simplicable in the past day.
Recent posts or updates on Simplicable.
Site Map
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.
View credits & copyrights or citation information for this page.
|
