PurchasesPurchases are the most common type of engagement tracked.
VisitsA fashion brand counts visits to a website, app or location as an engagement. They target 95% of customers having at least one engagement a month.
AdvertisingA customer views an advertisement.
ContactsConversations with a customer such as an online inquiry or call to your customer support.
SocialA customer shares opinions or ratings concerning your products and services in a public forum.brand level. For example, a customer searches for your brand name in a search engine.
GoalsA customer completes a goal that you have set up such as signing up for a loyalty program or providing feedback in a survey.
|Overview: Customer Engagement|
The frequency and duration of interactions with a customer that have value to your marketing efforts.