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What is Vaporware?

 , updated on
Vaporware is an announced product or innovation that never materializes in the market without any announcement of a cancellation.
In many cases, vaporware occurs due to development challenges or a change in strategy. It is also common for vaporware to be a deliberate strategy to boost a firm's stock or to strike fear in the hearts of the competition.
As a deliberate strategy, vaporware is ethically and legally questionable as it may be seen as misleading investors and customers. It can also be viewed as anti-competitive behavior as it may cause customers of a competitor to delay purchases, awaiting a new innovation that is mythical.
Media organizations and personalities may also be criticized for dramatizing vaporware in an unquestioning fashion.
Overview: Vaporware
Type
Business Tactics
Definition
A future product that is announced without any serious development effort to launch to market.
Risks
Questionable from an ethical and legal perspective. For example, vaporware misleads investors and consumers.
Related Concepts
Striking Fear Into The Hearts Of The Competition
Business Strategy
Promotion Strategy

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