Unboxing
Unboxing is considered a moment of truth that may define how a customer feels about a product. Packages that are difficult to open can ruin this experience and cause poor product ratings. In the 1990s, it was common for electronics to be encased in a hard plastic that was extremely difficult to open. This was done to make it difficult to remove security transmitters inside the package. Such packages were difficult to open without destroying them. This benefited producers because it discouraged consumers from returning items.Injuries
Customers often use sharp objects to open difficult packages. Accidents related to opening packages resulted in 6,500 trips to the hospital in the United States in 2004.Sustainability
Wasteful packaging such as multiple layers or oversized packages that result in a high ratio of packaging materials to product size.Misrepresentation
A package that is designed to make the product look larger. For example, a packaged food item in a package 2 to 3 times the size of the product.Usability
Usability issues such as a food package that claims to be resealable that is difficult to reseal.| Overview: Wrap Rage | ||
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Definition | Customer dissatisfaction that results from poorly designed packaging. | |
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