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Business Development vs Sales Development

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Business development is the process of growing a business in new strategic directions.
Sales development is the process of researching, prospecting and qualifying leads.


Business development and sales development have almost nothing in common. However, it is common to refer to sales development using the term "business development." This is unfortunate as it leads to significant confusion.
At the corporate level, business development is about acquiring companies, developing products, innovating and investing in strategic initiatives. At the sales level, business development is the low level process of developing and qualifying leads for sales teams.
Business Development vs Sales Development
Business Development
Sales Development
Growing a business in new strategic directions.
Identifying and qualifying leads for sales teams.
Next: Business Development


This is the complete list of articles we have written about sales.
Account Management
Ambiguity Effect
Bargaining Power
Bias For Action
Bliss Point
Business Relationships
Buyer Persona
Call To Action
Choice Architecture
Churn Rate
Closing Techniques
Complex Sales
Concept Selling
Conversion Rate
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Customer Lifetime Value
Customer Motivation
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Customer Persona
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Fear Of Missing Out
Figure Of Merit
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Low Ball
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Nudge Theory
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Promotion Strategy
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Sales Force Automation
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Sales Management
Sales Metrics
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Sales Planning
Sales Process
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Sales Skills
Sales Strategy
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Solution Selling
Trade Fairs
Willingness To Pay
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