Comparison
A sales cycle is the process of selling that typically includes steps such as lead identification, qualification, contact, needs analysis, proposal, negotiation, close, follow up and customer relationship management. A sales funnel typically includes the same steps as a sales cycle. A funnel is a sales management tool for viewing all in-process deals. Metrics related to the sales funnel typically include the estimated value and probability-of-close of deals at each stage in the process. Such data is important to sales forecasting and ensuring that there are enough deals at each stage in the cycle to meet targets.| Sales Cycle vs Sales Funnel | ||
Sales Cycle | Sales Funnel | |
Definition | The process of selling to a customer. | All in-process sales deals broken down by stage. |
