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9 Examples of a Sales Cycle

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The sales cycle is the process of selling to a single customer. It commonly has the following steps:

Lead Identification

Discovering potential customers.

Lead Qualification

Validating the quality of leads.

Contact

Contacting customers to begin to develop relationships.

Needs Discovery

Investigating customer problems that might be solved by your products.

Proposals

Developing and pitching proposals to customers.

Negotiation

Negotiating price and terms.

Close

Closing the sale.

Post-Sales Follow Up

An immediate follow up to show the customer that you intend to support them and further develop the relationship.

Relationship Management

Sophisticated sales entities with a deep product catalog will carefully manage all contact with the customer through an account representative to improve customer satisfaction, reduce churn and regularly review accounts for opportunities.
Overview: Sales Cycle
Type
Definition
The process of selling to a customer.
Related Concepts

Sales

This is the complete list of articles we have written about sales.
Account Management
Ambiguity Effect
Anchoring
Bargaining Power
Bias For Action
Bliss Point
Bogey
Business Relationships
Buyer Persona
Call To Action
Choice Architecture
Churn Rate
Closing Techniques
Complex Sales
Concept Selling
Conversion Rate
Cross-Selling
Curiosity Drive
Customer Lifetime Value
Customer Motivation
Customer Needs Analysis
Customer Persona
Customer Profitability
Customer Relationships
Customer Retention
Customer Satisfaction
Customer Service
Deal Desk
Decoy Effect
Default Effect
Excuses
Fear Of Missing Out
Figure Of Merit
Final Offer
Hard Selling
Ideal Customer Profile
Influencing
Lead Generation
Lead Qualification
Low Ball
Marketing Channels
Message Framing
Needs Identification
Negotiation Process
Nudge Theory
Objection Handling
Opportunity
Overchoice
Personal Selling
Post-Sales
Presales
Pricing Strategy
Product Differentiation
Product Knowledge
Promotion Strategy
Prospecting
Puffery
Remarketing
S&OP
Sales
Sales Activities
Sales Analysis
Sales Channels
Sales Data
Sales Development
Sales Efficiency
Sales Force Automation
Sales Goals
Sales Management
Sales Metrics
Sales Model
Sales Objectives
Sales Pipeline
Sales Planning
Sales Process
Sales Quotas
Sales Risk
Sales Skills
Sales Strategy
Scarcity Marketing
Soft Selling
Solution Selling
Trade Fairs
Upselling
Willingness To Pay
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Sales

An overview of sales with examples.

Customer Motivation

A list of common customer motivations.

Objections vs Excuses

How to detect the difference between customer objections and excuses.

Needs Identification

A definition of needs identification with examples.

Prospecting

The common types of sales prospecting.

Closing Techniques

A list of sales closing techniques.

Perceived Risk

The common types of perceived risk.

Objection Handling

The definition of objection handling.

Sales Channels

The common types of sales channel.

Sales Metrics

A list of common sales metrics.

Attach Rate

Overview of a common marketing and sales metric.

Sales Conversion Rate

The 3 types of sales conversion rate with examples.

Sales Efficiency

An overview of sales efficiency with an example.

Contribution Margin Calculation

An overview of contribution margin with example calculations.

Cost Per Lead

The formula for cost per lead with calculation examples.

Annual Contract Value

The definition of annual contract value with calculation examples.

Sales Goals

The common types of sales goal with examples.

Win Rate

The definition of win rate with calculation examples for sales proposals, sales revenue and advertising bids.

Gross Margin

An overview of gross margin with calculation examples.
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