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34 Examples of Business Principles

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Business principles are foundational statements that are adopted by an organization, department or team to guide future decisions. These are typically openly published to both internal and external stakeholders. At the organizational level, principles may address things such as strategy, sustainability and fairness to people. At the team level, principles become more specific to the types of decisions faced by a team. The following are common business principles.
Be Curious
Re-imagine, research and experiment.
Be Diligent
There is a time for thinking big and a time for looking at the details with diligence.
Be Humble
Never underestimate competitors, customers and employees.
Be Nice
This is a friendly place. We respect each other and customers.
Be Real
We are transparent, open, direct and honest.
Be Right
We aggressively validate our strategy and decisions and recognize when our initial ideas are flawed.
Be The Change
We don't follow change in our industry, we lead it.
Be a Builder
We promote and reward those who deliver value and build up others.
Bias For Action
Clear issues and move forward today.
Business as Usual
We keep our business going in the face of major disruptions.
Creative Tension
Intensive disagreement produces innovation. We aren't afraid of a good argument.
Customer is Always Right
Take the customer at their word.
Customers are Everything
All strategy and decisions make things better for the customer.
Deliver Often
We don't rest on our past accomplishments. We deliver value often.
Disagree and Commit
Strategy and decisions are openly communicated and debated. Once a decision is made, everyone needs to commit.
Do No Harm
Do not harm people and planet.
Doing Good
We work to have a positive impact on the world.
Entrepreneurial Spirit
We embrace change and calculated risk taking.
Essential Complexity
Avoid the temptations of minimalism - make things as complex as they need to be.
Fail Well
Experiment and design these experiments to fail quickly, cheaply and safely.
Never overspend. Maximize value for cost.
Human Judgement
Measurements are good but we also need to understand our business end-to-end and be able to identify over-optimization to avoid missing the big picture.
Keep it Simple
Eliminate needless complexity.
Know Your Customer
The legal requirement to verify customers in industries such as banking.
Last Responsible Moment
Avoid overplanning and overthinking - act and adapt.
Learn From Failure
Recognize failure early and often and try to find the lesson in it.
Measure & Improve
We measure our business and continually work to improve against these measurements.
We never say that's not my job.
Raise the Bar
Never settle for best practices and keeping up with the competition - continually try to exceed the standards of others.
Social Responsibility
We are responsible for the total impact of our business on people and planet.
Structure Follows Strategy
The structure of teams and authority is the foundation of business strategy.
Talent Wins
Employees aren't interchangeable - people can develop talents such that they are incredibly valuable to a business.
Think Big
We dream and have a big mission and vision for our future.
Trust is Earned
Deliver to commitments and be authentic to earn the trust of customers and each other.

Business Strategy

This is the complete list of articles we have written about business strategy.
Added Value
Advertising Strategy
Algorithmic Pricing
Bargaining Power
Bricks And Clicks
Business Development
Business Environment
Business Goals
Business Models
Business Objectives
Business Outcomes
Business Scale
Business Strategy
Business Transformation
Camping Strategy
Channel Strategy
Club Goods
Communication Strategy
Competitive Advantage
Competitive Intelligence
Complementary Goods
Cost Advantage
Cost Reduction
Cost Strategy
Critical Success Factors
Customer Analysis
Customer Service
Cut And Run
Defensive Publication
Designer Label
Digital Maturity
Distinctive Capability
Do Nothing Strategy
Economic Moat
Economies Of Scale
Fail Often
Fail Well
Innovation Culture
Inventive Step
Long Tail
Management Strategy
Market Development
Market Maker
Market Research
Marketing Experimentation
Mass Customization
Operational Efficiency
Plateau Effect
Point Of No Return
Price Discrimination
Price Leadership
Pricing Strategy
Product Strategy
Promotion Strategy
Razor And Blades
Relative Advantage
Resistance To Change
Risk Management
Sales Strategy
Ship Often
Strategic Advantage
Strategic Communication
Strategic Drivers
Strategic Planning
Strategic Vision
Strategy Failure
Strategy Monitoring
Strategy Risk
Target Market
Test Marketing
Trade Dress
Trade Secrets
Turnaround Strategy
Two Sided Market
Types Of Strategy
Voice Of The Customer
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