Be CuriousRe-imagine, research and experiment.
Be DiligentThere is a time for thinking big and a time for looking at the details with diligence.
Be HumbleNever underestimate competitors, customers and employees.
Be NiceThis is a friendly place. We respect each other and customers.
Be RealWe are transparent, open, direct and honest.
Be RightWe aggressively validate our strategy and decisions and recognize when our initial ideas are flawed.
Be The ChangeWe don't follow change in our industry, we lead it.
Be a BuilderWe promote and reward those who deliver value and build up others.
Bias For ActionClear issues and move forward today.
Business as UsualWe keep our business going in the face of major disruptions.
Creative TensionIntensive disagreement produces innovation. We aren't afraid of a good argument.
Customer is Always RightTake the customer at their word.
Customers are EverythingAll strategy and decisions make things better for the customer.
Deliver OftenWe don't rest on our past accomplishments. We deliver value often.
Disagree and CommitStrategy and decisions are openly communicated and debated. Once a decision is made, everyone needs to commit.
Do No HarmDo not harm people and planet.
Doing GoodWe work to have a positive impact on the world.
Entrepreneurial SpiritWe embrace change and calculated risk taking.
Essential ComplexityAvoid the temptations of minimalism - make things as complex as they need to be.
Fail WellExperiment and design these experiments to fail quickly, cheaply and safely.
FrugalityNever overspend. Maximize value for cost.
Human JudgementMeasurements are good but we also need to understand our business end-to-end and be able to identify over-optimization to avoid missing the big picture.
Keep it SimpleEliminate needless complexity.
Know Your CustomerThe legal requirement to verify customers in industries such as banking.
Last Responsible MomentAvoid overplanning and overthinking - act and adapt.
Learn From FailureRecognize failure early and often and try to find the lesson in it.
Measure & ImproveWe measure our business and continually work to improve against these measurements.
OwnershipWe never say that's not my job.
Raise the BarNever settle for best practices and keeping up with the competition - continually try to exceed the standards of others.
Social ResponsibilityWe are responsible for the total impact of our business on people and planet.
Structure Follows StrategyThe structure of teams and authority is the foundation of business strategy.
Talent WinsEmployees aren't interchangeable - people can develop talents such that they are incredibly valuable to a business.
Think BigWe dream and have a big mission and vision for our future.
Trust is EarnedDeliver to commitments and be authentic to earn the trust of customers and each other.