A-Z Popular Blog Projects Search »
Business Analysis
Related Guides

4 Examples of an Opportunity Study

 , updated on
An opportunity study is the earliest phase of a project that seeks to discover and validate a project concept and scope. This occurs in the initiation phase before detailed requirements gathering and feasibility studies. The following are illustrative examples of an opportunity study.


A property developer is considering constructing a condominium near a university campus. The developer has heard the university has a housing shortage and that many students are commuting a considerable distance. Before taking the project further, the developer wants to do some market research to understand if demand really exists for student apartments close to campus.

Information Technology

A mid-sized firm has a culture of storing documents on local machines and emailing them to circulate information. This leaves knowledge isolated and unsearchable. The firm has also experienced several security issues whereby internal documents have accidentally been emailed to outside domain names. They would like to fix this with an inexpensive open source document management system. Before commencing the project, stakeholders want a ballpark estimate and an overview of the tools available on the market.

Product Development

A beverage company is considering developing a non-alcoholic beer. They have no experience in this field. A business analyst is asked to put together a basic business plan that scopes out the market opportunity, required capital investment and risks.

Public Services

A chemical company goes out of business leaving a city in the possession of a large brownfield site. Several community groups have suggested projects for the site including a natural reserve, park, sports facility and a mixed-use development. The city funds an opportunity study to request and evaluate these proposals. The study will also include an environmental assessment of the site.
Overview: Opportunity Study
The earliest phase of a project that seeks to discover and validate a project concept and scope.
Related Concepts

Business Analysis

This is the complete list of articles we have written about business analysis.
Audience Analysis
Behavioral Requirements
Best In Class
Black Box
Brand Analysis
Budget Planning
Business Analysis
Business Architecture
Business Attributes
Business Case
Business Conditions
Business Models
Business Needs
Business Needs Analysis
Business Plan
Business Requirements
Business Rules
Business Strategy
Business Swot
Business Theory
Capacity Planning
Choice Architecture
Competitive Intelligence
Context Of Use
Cost Benefit Analysis
Success Factors
Data Analysis
Data Dredging
Data Mining
Decision Analysis
External SWOT
Feasibility Analysis
Fishbone Diagram
Gap Analysis
Ishikawa Diagrams
Management Accounting
Market Research
Needs Analysis
Net Present Value
Operations Analysis
Organizing Principle
Pain Points
Performance Analysis
Problem Analysis
Productivity Analysis
Project Charter
Proof Of Concept
Qualitative Analysis
Requirements Gathering
Scenario Planning
Situation Analysis
Statement Of Work
Statistical Analysis
Story Points
Strategic Drivers
SWOT Analysis
Technology Analysis
Terms Of Reference
Total Cost Of Ownership
Use Case
User Stories
Voice Of The Customer
What-if Analysis
Workflow Analysis
If you enjoyed this page, please consider bookmarking Simplicable.


A definition of feasibility with examples.

Feasibility Analysis

The common types of feasibility analysis.

Feasibility Study

A definition of feasibility study with examples.

Technical Feasibility

Common types of technical feasibility.

Schedule Feasibility

A definition of schedule feasibility with examples.

Design Feasibility

The common types of design feasibility.

Project Management

A guide to project management.

Project vs Program

The 7 key differences between a project and a program.

Project Scope vs Product Scope

The difference between project scope and product scope.


The common types of subproject.

Requirements Gathering

A definition of requirements gathering with example techniques.

Project Change Management

A definition of project change management with examples.

Cost Control

An overview of cost control with examples.

Project Communication

The common types of project communication.

Out Of Scope

A definition of out of scope with examples.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map