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11 Examples of Growth Strategies

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A growth strategy is a plan to increase revenue. The following are common examples.


Promoting products and services in order to gain market share.


People buy what they recognize and know. Brand strategies seek to create a valuable identity in a crowded market that customer's recognize in order to gain market share.

Product Development

Developing products to gain market share, upsell, cross-sell or enter new markets.


Product development that aims to completely change an industry as opposed to directly competing with what exists today.


Improving market share by improving the quality of products and services. In many industries, reputation systems allow firms with a high quality product relative to price to be quickly rewarded.


In many cases, the fastest way to obtain market share is with a low price. For example, an airline that charges a lower price will quickly find its seats filling.


Reducing a firm's cost structure may allow it to compete on price more effectively. In some industries, efficiency and low cost are the keys to grow. For example, in order for a solar panel manufacturer to grow they typically need to reduce cost-per-watt.

Customer Experience

Viewing quality as an end-to-end experience such as a pleasing user interface and superior customer service. A chain of restaurants with unusually tasty food, friendly and engaging staff and a lively atmosphere may be able to grow market share.


Expanding the distribution of your products and services into new markets, channels and regions. For example, finding a distribution partner to sell your products to retail customers in Hong Kong.


Growing by hiring sales people and/or increasing revenue per salesperson.

Mergers & Acquisitions

A firm that has a high market share may find it difficult to grow organically. Such firms may acquire other companies to grow by deploying more capital.
Overview: Growth Strategy
A plan to increase revenue.
Related Concepts

Business Strategy

This is the complete list of articles we have written about business strategy.
Added Value
Advertising Strategy
Algorithmic Pricing
Bargaining Power
Bricks And Clicks
Business Development
Business Environment
Business Goals
Business Models
Business Objectives
Business Outcomes
Business Scale
Business Strategy
Business Transformation
Camping Strategy
Channel Strategy
Club Goods
Communication Strategy
Competitive Advantage
Competitive Intelligence
Complementary Goods
Cost Advantage
Cost Reduction
Cost Strategy
Critical Success Factors
Customer Analysis
Customer Service
Cut And Run
Defensive Publication
Designer Label
Digital Maturity
Distinctive Capability
Do Nothing Strategy
Economic Moat
Economies Of Scale
Fail Often
Fail Well
Innovation Culture
Inventive Step
Long Tail
Management Strategy
Market Development
Market Maker
Market Research
Marketing Experimentation
Mass Customization
Operational Efficiency
Plateau Effect
Point Of No Return
Price Discrimination
Price Leadership
Pricing Strategy
Product Strategy
Promotion Strategy
Razor And Blades
Relative Advantage
Resistance To Change
Risk Management
Sales Strategy
Ship Often
Strategic Advantage
Strategic Communication
Strategic Drivers
Strategic Planning
Strategic Vision
Strategy Failure
Strategy Monitoring
Strategy Risk
Target Market
Test Marketing
Trade Dress
Trade Secrets
Turnaround Strategy
Two Sided Market
Types Of Strategy
Voice Of The Customer
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Growth Strategy

A list of common growth strategies.

Exponential Growth

An overview of exponential growth.

Trees Don't Grow To The Sky

An overview of trees don't grow to the sky, a German proverb.

Organic Growth

A definition of organic growth with examples.

Top Line vs Bottom Line

The difference between top-line and bottom-line growth.

Revenue Growth

A definition of revenue growth with example calculation.

Market Development vs Product Development

The difference between market development and product development.

Business Development

The common types of business development.

Economic Growth

A complete overview of economic growth with examples.

Business Strategy

An extensive list of business strategies.


A reasonably comprehensive guide to strategy.

Baseline vs Benchmark

The difference between a baseline and a benchmark.

Strategy vs Tactics

A definition of strategy vs tactics with two examples.

Competitive Advantage

A few sources of competitive advantage for businesses.

Macro Environment

A list of macro environment components.

Competitive Advantage vs Distinctive Capability

The difference between competitive advantage and distinctive capability.

Do Nothing Strategy

An overview of a common business strategy.


A definition of restructuring with examples.
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