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top   »  marketing   »  distribution strategy   »  direct marketing   »  direct selling

What is Direct Selling?

 , December 06, 2016
Direct selling is the process of selling person-to-person. It is a common approach to business-to-business sales where sales may involve networking, consultation, demonstrations and prototypes. Direct selling can also be used to reach consumers and is a common way to market small businesses such as consulting services.

Notes

Retail specifically isn't considered direct selling although it involves person-to-person sales.
Overview: Direct Selling
TypeDirect Marketing
Sales
DefinitionSelling based on person-to-person communication.
Related ConceptsDirect Marketing
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