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What is Direct Marketing?

 , December 05, 2016
Direct marketing is the practice of reaching markets by establishing direct relationships with customers. It is a common marketing channel that typically involves reaching out to customers with promotion and advertising. Retail is specifically not considered direct marketing as the two have very different cultures. Direct marketing evolved as a way to avoid the expense and limitations of retail such as the need for locations that customers must physically visit.
Overview: Direct Marketing
TypeMarketing Channel
Advertising
Definition (1)The practice of reaching customers directly with promotion, advertising and interpersonal communication.
Definition (2)Distribution through direct means such as in-person, mail, email and ecommerce channels.
Related ConceptsDistribution Strategy
Promotion Strategy
Advertising Strategy

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