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Sales vs Marketing: The Difference Explained

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Marketing is the practice of selling including processes such as product development, promotion, pricing and distribution. Sales is the final stage of the marketing process that manages customer relationships and closes sales.

Sales vs Marketing

Sales and marketing are both aimed at generating sales. The division between the two differ widely from one organization to the next. Typically, the primary difference is that marketing owns the product and sales owns the customer relationship.
Definition: Sales & Marketing
Sales
A process of communication and relationship building to sell products and services.
Marketing
A process of product development, promotion, pricing and distribution aimed at selling products and services.

Examples

The following are a few processes and practices typically associated with sales and marketing.
Examples: Sales & Marketing
Sales
Customer Relationships
Customer Service
Sales Pipeline
Prospecting
Lead Generation
Lead Qualification
Opportunity Management
Needs Analysis
Sales Presentations
Proposal & Quote
Closing
Negotiation
Upselling & Cross Selling
Marketing
Product Development
Innovation
Promotion
Publicity
Advertising
Pricing
Distribution
More about marketing:
Above The Line
Absolute Advantage
Active Customers
Active Users
Added Value
Adoption Lifecycle
Advertising
Advertising Strategy
Algorithmic Pricing
Alliance Marketing
Attribution Marketing
Augmented Reality
Backward Invention
Barriers To Entry
Below The Line
Bliss Point
Brand Awareness
Brand Engagement
Brand Identity
Brand Loyalty
Brand Recall
Branding
Bricks And Clicks
Business Operations
Business Principles
Business Strategy
Buyer Persona
Call To Action
Channel Conflict
Channel Management
Channel Strategy
Channel Structure
Churn Rate
Competitive Threat
Complex Sales
Conversion Rate
Corporate Governance
Cost Leadership
Cost Per Lead
Cross-Selling
Customer Advocacy
Customer Analysis
Customer Dissatisfaction
Customer Experience
Customer Interactions
Customer Issues
Customer Journey
Customer Loyalty
Customer Marketing
Customer Motivation
Customer Relationships
Customer Service
Customer Value
Demand Generation
Differentiation
Digital Channels
Digital Marketing
Direct Marketing
Drip Marketing
Figure Of Merit
Flat Pricing
Go-To-Market
Gross Margin
In-Store Marketing
Lifestyle Brand
Market Analysis
Market Intelligence
Market Power
Market Price
Market Research
Marketability
Marketing Automation
Marketing Benchmarks
Marketing Campaign
Marketing Channel
Marketing Communications
Marketing Costs
Marketing Economics
Marketing Experimentation
Marketing Metrics
Marketing Mix
Marketing Plan
Marketing Principles
Marketing Strategy
Marketing Strategy
Marketing Technology
Marketing Theory
Media Planning
Merchandising
Niche
Omnichannel
Penetration Pricing
Personal Selling
Positioning
Positioning
Premium Pricing
Premiumisation
Price Discrimination
Price Economics
Price Leadership
Price Points
Price Sensitivity
Price Skimming
Price War
Pricing
Pricing Objectives
Pricing Power
Product Development
Product Differentiation
Product Identity
Product Launch
Product Management
Product Quality
Product-as-a-Service
Promotion
Promotion Strategy
Public Relations
Pull Strategy
Relationship Marketing
Remarketing
Sales
Sales Development
Sales Strategy
Scarcity Marketing
Segment
Soft Selling
Strategy
Sustainability
Switching Barriers
Target Market
Test Marketing
Through The Line
Time To Market
Traditional Marketing
Value
Variable Pricing
Visual Merchandising
Wallet Share
Word Of Mouth
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