A-Z Popular Blog Marketing Search »
Marketing
 Advertisements
Marketing Guides
Marketing

9 Examples of Integrated Marketing

 , updated on February 24, 2017
Integrated marketing is the practice of combining different elements of marketing so that they work together. This can occur at several different levels including communications, promotion, pricing, distribution, media relations, customer experience and products. The following are examples of integrated marketing.

Products & Marketing Apps

Marketing apps that advertise new products and allow customers to buy products generally aren't popular as they don't offer much functionality. Integration of mobile apps with products makes them more attractive. If an app allows you to remotely control a product or view interesting statistics, it has a better chance to engage customers.

Promotion & Pricing

An advertising campaign to support a sales event.

Retail & Ecommerce Distribution

Using retail locations as small-scale distribution centers closer to customers to speed deliveries.

Mass Media & Social Media

TV commercials that have potential to be shared in social media.

Retail & Media Relations

Using flagship retail locations as media relations centers that liaison with mass media representatives and social media influencers.

Ecommerce & Retail Sales

A retail location that sells items via ecommerce tools that extend the location's inventory and selection.

Retail & Digital Remarketing

A customer visits a retail location and tries on a pair of shoes but doesn't buy them. Afterwards, they receive ads for the same shoes through digital channels such as an installed app.

Mass Media & Person-to-Person

Retail sales representatives are shown TV commercials and other promotional communications as part of weekly staff meetings. The message behind promotional campaigns are shared with staff so that they can incorporate it into their communications with customers.

Pricing & Channels

Unified pricing strategies across channels that are optimized together. For example, a pair of shoes might be cheaper through an ecommerce channel but they are available in stores several weeks earlier. This can act as a type of price discrimination whereby fans of a brand pay more if they want to be first to own your new products.
Overview: Integrated Marketing
Type
Definition
The practice of combining different elements of marketing so that they work together as a unified strategy.
Related Concepts

Marketing

This is the complete list of articles we have written about marketing.
Above The Line
Absolute Advantage
Active Customers
Active Users
Added Value
Adoption Lifecycle
Advertising
Advertising Strategy
Algorithmic Pricing
Alliance Marketing
Attribution Marketing
Augmented Reality
Backward Invention
Barriers To Entry
Below The Line
Bliss Point
Brand Awareness
Brand Engagement
Brand Identity
Brand Loyalty
Brand Recall
Branding
Bricks And Clicks
Business Operations
Business Principles
Business Strategy
Buyer Persona
Call To Action
Channel Conflict
Channel Management
Channel Strategy
Channel Structure
Churn Rate
Competitive Threat
Complex Sales
Conversion Rate
Corporate Governance
Cost Leadership
Cost Per Lead
Cross-Selling
Customer Advocacy
Customer Analysis
Customer Dissatisfaction
Customer Experience
Customer Interactions
Customer Issues
Customer Journey
Customer Loyalty
Customer Marketing
Customer Motivation
Customer Relationships
Customer Service
Customer Value
Demand Generation
Differentiation
Digital Channels
Digital Marketing
Direct Marketing
Drip Marketing
Figure Of Merit
Flat Pricing
Go-To-Market
Gross Margin
In-Store Marketing
Lifestyle Brand
Market Analysis
Market Environment
Market Intelligence
Market Power
Market Price
Market Research
Market Research Analysis
Marketability
Marketing Automation
Marketing Benchmarks
Marketing Campaign
Marketing Channel
Marketing Communications
Marketing Costs
Marketing Economics
Marketing Experimentation
Marketing Metrics
Marketing Mix
Marketing Plan
Marketing Principles
Marketing Strategy
Marketing Strategy
Marketing Technology
Marketing Theory
Media Planning
Niche
Omnichannel
Penetration Pricing
Personal Selling
Positioning
Positioning
Premium Pricing
Premiumisation
Price Discrimination
Price Economics
Price Leadership
Price Points
Price Sensitivity
Price Skimming
Price War
Pricing
Pricing Objectives
Pricing Power
Product Development
Product Differentiation
Product Identity
Product Launch
Product Management
Product Quality
Product-as-a-Service
Promotion
Promotion Strategy
Public Relations
Pull Strategy
Relationship Marketing
Remarketing
Sales
Sales Development
Sales Strategy
Scarcity Marketing
Segment
Soft Selling
Strategy
Sustainability
Switching Barriers
Target Market
Test Marketing
Through The Line
Time To Market
Traditional Marketing
Value
Variable Pricing
Visual Merchandising
Wallet Share
Word Of Mouth
If you enjoyed this page, please consider bookmarking Simplicable.
 

Marketing

A list of key marketing strategies.

Branding Guide

An overview of 20+ common branding techniques.

Marketing Metrics

A list of common ways to measure marketing results.

Pricing Strategy

An overview of common pricing strategies.

Product Positioning

A definition of product positioning with examples.

Brand Storytelling

Common types of brand storytelling.

Cross-Selling

The common types of cross-selling.

Marketing Campaign

The common types of marketing campaign.

Marketing Automation

The common types of marketing automation.

Target Marketing

The common types of target marketing.

Customer Experience

An overview of customer experience with examples.

Satisfaction Metrics

Why satisfaction metrics work so well.

Customer Expectations

A definition of customer expectations with a few examples.

Customer Satisfaction

An overview of customer satisfaction with examples.

Customer Perceptions

An overview of customer perceptions with examples.

Internal Branding

The common types of internal branding.

Experience Sampling

A definition of experience sampling with examples.

Customer Needs

A list of common types of customer needs with examples.

Service Quality

The primary types of service quality.

End-User

A definition of end-user with examples.

Experience Economy

A definition of experience economy with examples.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map