Products & Marketing Apps
Marketing apps that advertise new products and allow customers to buy products generally aren't popular as they don't offer much functionality. Integration of mobile apps with products makes them more attractive. If an app allows you to remotely control a product or view interesting statistics, it has a better chance to engage customers.Promotion & Pricing
An advertising campaign to support a sales event.Retail & Ecommerce Distribution
Using retail locations as small-scale distribution centers closer to customers to speed deliveries.Mass Media & Social Media
TV commercials that have potential to be shared in social media.Retail & Media Relations
Using flagship retail locations as media relations centers that liaison with mass media representatives and social media influencers.Ecommerce & Retail Sales
A retail location that sells items via ecommerce tools that extend the location's inventory and selection.Retail & Digital Remarketing
A customer visits a retail location and tries on a pair of shoes but doesn't buy them. Afterwards, they receive ads for the same shoes through digital channels such as an installed app.Mass Media & Person-to-Person
Retail sales representatives are shown TV commercials and other promotional communications as part of weekly staff meetings. The message behind promotional campaigns are shared with staff so that they can incorporate it into their communications with customers.Pricing & Channels
Unified pricing strategies across channels that are optimized together. For example, a pair of shoes might be cheaper through an ecommerce channel but they are available in stores several weeks earlier. This can act as a type of price discrimination whereby fans of a brand pay more if they want to be first to own your new products.| Overview: Integrated Marketing | ||
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Definition | The practice of combining different elements of marketing so that they work together as a unified strategy. | |
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